![]() As your device’s fingerprint will always remain the same, this tracking method also can’t be limited through typical boundaries such as switching to a private window or clearing your browser’s cache. ![]() Since all this takes place quietly in the background as you surf the internet, you can’t trace fingerprinting, nor is it possible for you to delete your fingerprints - like how you can in the case of third-party cookies. Once a website captures your fingerprint, it’s possible for it to track you for up to 100 days - no matter how many safeguards you’ve put up on your browser. They match this pattern across sites and apps to identify you and target you with relevant ads. ![]() Trackers stitch together your device’s properties like its display size, its operating system, your language preferences, and more to form your unique fingerprint. But this seemingly innocuous data collection is also what powers fingerprinting. You see, all of us web users access the internet from a wide variety of different means, and in order to ensure that a website or app loads as intended for every user, no matter what browser or app or phone or computer they’re using, these sites need to know certain details about your method of access. There’s a legitimate reason behind why companies need this data and why they can get it without even asking for your explicit permission. “Fingerprinting is a threat to user privacy because it enables a nontransparent way for companies to track and identify users and devices.”
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